Landmark cases and work examples:

Creating the no.1 online supermarket brand in Denmark in just 2 years

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Creating a new growth category outside direct competition

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Re-positioning a global brand to offer breakthrough added value

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  • Etnographic consumer studies

  • Innovation of market category

  • New brand & product concept


  • New brand concept (Nordic)
  • Brand architecture
  • Communication concept


  • Product innovation
  • Brand re-positioning
  • Communication strategy


  • Business concept & model 
  • Partner network creation
  • Fundraising


  • Etnographic studies
  • Consumer segmentation
  • Portfolio strategy


  • Online sales concept
  • Brand architecture
  • Category innovation


  • Etnographic studies
  • Category innovation
  • New brand concept


  • Owner/user studies
  • Innovation of car sales
  • New car sales concept

Experience base furthermore: Aller Media, Arla Foods, Carlsberg, Computer Associates (BtB Nordic), DanCenter, Falck, Ferrosan (OTC), Global Scandinavia (BtB), Keops Invest, Lintrup & Norgart, Navision Software (BtB global), Nordea (Nordic), Nykredit (Corporate), P&G Nordic, Simon’s, TDC (Corporate, Mobile & BtB), Tholstrup Cheese (DK + DE) Toms, Wasabröd.  

Creating new value requires new thinking!

The Nerve approach is designed to fuel commercial new thinking all the way from the initial analysis to the creation of the final solution.

New understanding

We combine market analysis with our own etnographic studies to uncover unique and firsthand insight into what people really buy (and what they do not). We add inspiration from other categories and markets, and sum it all up in a clear and concise direction towards the objective.

New business

We challenge conventional thinking and develop differentiating strategies and concrete new concepts/solutions that offers radical added value to users as well as financial attractiveness to the company. The result is tangible new brand and business opportunities ready for testing in the target audience. 

New value

We test and document our solution’s potential to all partners in the value chain and lead the subsequent realisation and communication development in close cooperation with the company and our vast network of specialists in the required fields of expertise.

The best for every job

Nerve was established in 2002 to offer companies a new kind of nimble network agency with the freedom to enlist the best people on the market to each specific project, as well as independence of financial self-interest in particular solutions. Hence for us, an advertising campaign is not the answer to any problem - we recommend the solution that serves our client’s purpose best.

The network agency set-up is fundamental to Nerve, just as leading all our projects from start to finish and take full responsibility for the quality of the total solution.





If you would like to know more about how your brand and business development could benefit from cooperating with Nerve, you are most welcome to contact Carsten Boye

Phone: (+45) 4044 8696

LinkedIn: Carsten Boye

We also do speeches and conduct workshops related to brand and business development in practise if you are looking for an inspiring external input at your next conference, management meeting or workshop.   


Kronprinsessegade 54, 3
DK-1306 Copenhagen K

Tel.: +45 3329 0000

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